![]() Leveraging the Buying Emotion Color Wheel in Marketing Branding and Logo Design Used to convey a sense of cleanliness and simplicity.Associated with exclusivity and authority.Often used for luxury products and high-end branding.Associated with creativity, mystery, and imagination.Used to convey a sense of opulence and premium quality.Purple: Luxury, sophistication, spirituality.Associated with professionalism and dependability.Commonly used in corporate branding to convey stability and trustworthiness.Evokes feelings of relaxation and balance.Often associated with environmental friendliness and sustainability.Associated with attention-grabbing and high-energy communication.Used to create a sense of joy and positivity.Yellow: Happiness, optimism, cheerfulness.Associated with innovation and affordability. ![]()
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